Explainers

Opinion polls showed the SNP was likely to win a lot of seats in Scotland, while SNP leader Nicola Sturgeon said she hoped to influence the policies of the next government.

My article Who are the SNP and why do they matter to England? explained who Nicola Sturgeon was, why the SNP was important and four things the SNP hoped to achieve as partners in a UK government.

To liven it up I included a chart showing the results of a recent opinion poll in Scotland and an SNP video. I also added an on-site poll to encourage interactivity, which helped to drive shares, as well as two items created by other people within the business - a poll of polls and election countdown graphic - to encourage readers to stay on the page a little longer.

 

Other examples of my work include a series of explainers setting out What you need to know about the general election on May 7.