The theme of Labour's annual conference in Liverpool this coming week will be "responsibility", as Ed Miliband begins trying to explain why he should become Prime Minister.
Miliband has looked impressive recently, speaking out against phone hacking and calling for an inquiry into the riots - a demand the Coalition more or less acceded to.
What he still hasn't done is set out why he's a potential prime minister, rather than just a decent fellow.
This is partly a deliberate decision. Upon becoming leader 12 months ago, he ordered Liam Byrne, Labour's Shadow Work and Pensions Secretary, to undertake a thorough policy review.