Campaigning West Midland MP Tom Watson has been rewarded with a job in Labour leader Ed Miliband's top team following his battle to expose phone hacking by some newspapers.
Mr Watson (Lab West Bromwich East) joins the Shadow Cabinet as Labour's campaign co-ordinator and deputy party chair.
The high-profile MP has been widely praised after helping to reveal that journalists on the News of the World tabloid hacked the phone of murdered schoolgirl Milly Dowler.
His role now will be to shake up Labour's campaigns across the country, and to improve the way it uses the Internet to communicate with voters.
Mr Watson has experience of fighting and winning elections for Labour, after overseeing a series of by-elections, including the Birmingham Hodge Hill by-election campaign which saw Liam Byrne elected for Labour in 2004.